SK-II launched a remake of its iconic skin care campaign. The new ‘My Pitera Story’ docu-series stars four celebrity brand ambassadors – Tangwei, Nini, Ayase Haruka, and Chloe Grace Moretz.

The docu-series is SK-II’s latest collection of stories about its iconic Pitera Essence. The celebrities share their Pitera stories and open up about how their skin has changed since using it.

Tangwei says, “When I first heard about this project, I asked “Really? Are we really doing this again? …It’s been 10 years with SK-II and Pitera Essence…SK-II is my Miracle Water. I think the first step of loving yourself starts with good skin. When you learn to love your skin, you learn to love yourself. Pitera Essence has changed my skin and life.”

Talking about her journey with Pitera Essence, Chloe Moretz shared, “Here I am, almost 4 years since the first ad for the Bare Skin Project, to share my Pitera story. My first Pitera Essence bottle gave me the courage to go bare skin in such a public way.”

Nini said, “Doing this remake holds a lot of meaning for me. For over 7 years now, Pitera Essence has been a constant to me. It’s been my essential travel companion, work companion, giving me confidence that my skin will be at its best no matter the situation l am in.”

The docu-series is SK-II’s latest collection of stories about its iconic Pitera Essence.

GaYoon Jung, senior brand director, Global SK-II, explains, “At SK-II, we are always looking out for new and interesting ways to connect with our consumers and bring to life our brand story…The one thing that does not change as we do this is our commitment to authenticity. This is our core brand value and truth, one that we share with our consumers, especially the millennials and Gen Z.”

Jung adds, “With ‘My Pitera Story” our first docu-series about Pitera, we are going one step further with this, getting up close and personal with our celebrity brand ambassadors in intimate and authentic conversations about their life and skin.”

Pitera Essence is SK-II’s bestseller. With its unchanged formula, it contains over 90% of the brand’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Dubbed as “Miracle Water” in Asia, the facial treatment is loved by millions of women around the world for its ability to create crystal clear skin.